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Privacy policy

Osava Ltd customer privacy notice. This privacy notice tells you what to expect us to do with your personal information.

Last updated 21 October 2026 · Osava Ltd, registered in England and Wales, company number 17144329

On this page

  • Contact details
  • What information we collect, use, and why
  • Lawful bases and data protection rights
  • Where we get personal information from
  • How long we keep information
  • Who we share information with
  • Sharing information outside the UK
  • How to complain

Contact details

Email

hello@osava.ai

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details
  • Account information
  • Job role, team, seniority, organisation, firm size and sector.

We collect or use the following information for the operation of customer accounts and guarantees:

  • Names and contact details
  • Account information, including registration details
  • Information used for security purposes

We collect or use the following information for service updates or marketing purposes:

  • Names and contact details
  • Marketing preferences
  • Records of consent, where appropriate
  • Job title, organisation and sector. For people who signed up for emails after the AI Challenge, their result, used only to choose which emails are relevant to them.

We collect or use the following information for scientific or historical research purposes, for statistical purposes or for archiving in the public interest:

  • Personal information used for the purpose of research
  • Assessment and AI Challenge results, answers and timings, with role, seniority, sector and firm size. Results are combined without names or email addresses, and we only publish or share statistics in a form that does not identify any person or firm.

We collect or use the following information to comply with legal requirements:

  • Name
  • Contact information
  • Any other personal information required to comply with legal obligations

We collect or use the following personal information for dealing with queries, complaints or claims:

  • Names and contact details
  • Account information
  • Customer or client accounts and records
  • Correspondence

We collect or use the following information for assessing and scoring how people work with AI, in the Osava app and the free AI Challenge, including first marking by an AI model with a sample checked by Osava staff; and keeping our websites and services secure:

  • Names and contact details
  • Addresses
  • Customer or client accounts and records
  • IP addresses
  • Website and app user journey information
  • Answers, drafts and prompts written during tasks and the AI Challenge, with timings; marks and results, including whether each mark was made by an AI model or by Osava staff; self-rated confidence; and records of when someone confirmed they understand who can see their results.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

  • Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
  • Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
  • Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
  • Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
  • Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
  • Your right to withdraw consent - When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We use this information to run our services: the Osava platform for the firms that subscribe to it, the free Osava AI Challenge, and our website. The people who use them benefit because they get their results and a service that works. Our client firms and we benefit because the services can run. We only collect what each service needs and we never share AI Challenge results with anyone's employer. Where we run the Osava platform on a client firm's instructions, that firm decides how its staff's information is used, and its own privacy notice explains this. You can object at any time by emailing hello@osava.ai.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

  • Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We use this information to set up and run accounts for people at our client firms who use the Osava platform, including signing in and keeping accounts secure. Account holders benefit because they can use the platform safely, and their firms benefit because their staff can get access. We only hold what's needed to run an account, such as name, work email, role and sign-in records, and we keep it only as long as set out in the "How long we keep information" section of this notice. You can object at any time by emailing hello@osava.ai.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We email people at businesses about Osava's services, using their work email address, where their role makes our services relevant to them. Every email says who we are and gives an easy way to opt out. If you've signed up for our emails, we also use your job role, organisation and sector, and your AI Challenge result if you took it, to choose which emails are relevant to you. People benefit from hearing about services relevant to their work, and we benefit from finding new clients. You can object at any time by replying to any of our emails, and we will stop.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for scientific or historical research purposes, for statistical purposes or for archiving in the public interest are:

  • Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We combine results from the Osava platform and the AI Challenge into statistics, such as averages and percentiles, to show how people and firms work with AI. These statistics help firms compare themselves fairly and help us improve our services. Names and email addresses are removed first, and we never publish or share anything that identifies a person or firm. You can object at any time by emailing hello@osava.ai.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for legal requirements are:

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We use the information you give us to answer your questions and deal with any complaint or claim. This benefits you, because we can help, and us, because we can resolve problems. We only use it for that purpose and keep it no longer than we need to.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for assessing and scoring how people work with AI, in the Osava app and the free AI Challenge, including first marking by an AI model with a sample checked by Osava staff; and keeping our websites and services secure are:

  • Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We score how people work with AI so they can see their results and what to work on, and so their firms can see where support is needed. Some answers are first marked by an AI model against fixed criteria, and Osava staff check a sample. You can ask us to review any mark by emailing hello@osava.ai. We also use technical information to keep our services secure, which protects everyone who uses them.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

  • Directly from you
  • Publicly available sources
  • Client firms, who give us the names, work email addresses and roles of the staff they invite to use the Osava platform; and people who introduce us to their business contacts.

How long we keep information

InformationHow long we keep it
AI Challenge: email address, name and firm name24 months after you take the challenge, so you can compare your result if you take it again. Then deleted, unless you signed up for our emails.
AI Challenge, if you signed up for our emailsYour email address, name, firm details and result, kept until you unsubscribe. After that we keep only your email address on a do-not-contact list.
AI Challenge: other answers and scoreKept for as long as they're useful for statistics, with names, email addresses and firm names removed.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

Who we share information with

Data processors

Supabase Pte. Ltd.

This data processor does the following activities for us: Stores the information used by the Osava platform and the Osava AI Challenge in its database service. The information is held in London.

Vercel Inc

This data processor does the following activities for us: Hosts the Osava platform and the Osava AI Challenge websites

Sendinblue SAS, trading as Brevo

This data processor does the following activities for us: Sends our emails, and receives the demo requests made through our website and emails them to us. The information is held in EU (France, Germany, Belgium)

Netlify, Inc.

This data processor does the following activities for us: Hosts our website, osava.ai, and stores newsletter sign-ups made on it. The information is held in USA

Anthropic Ireland, Limited

This data processor does the following activities for us: Information technology: AI model provider. The information is held in Ireland, with processing in the USA

Others we share personal information with

  • Professional or legal advisors
  • Relevant regulatory authorities
  • Organisations we're legally obliged to share personal information with
  • Other relevant third parties:
    • Your employer, if you use the Osava platform through your firm. Your firm's Osava administrators see your results for each task. AI Challenge results are never shared with employers.
    • A buyer of our business. If we sell or merge our business, we may pass personal information to the buyer so the service can continue.

Sharing information outside the UK

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: Supabase Pte. Ltd.

Category of recipient: Cloud database storage provider

Country the personal information is sent to: Singapore

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Vercel Inc.

Category of recipient: Website hosting provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Organisation name: Sendinblue SAS, trading as Brevo

Category of recipient: Email service provider

Country the personal information is sent to: France, Germany and Belgium

How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Organisation name: Netlify, Inc.

Category of recipient: Website hosting provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: Supabase, Inc.

Category of recipient: Database support and operations provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Anthropic, PBC

Category of recipient: AI model provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: hello@osava.ai

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

The ICO's address:

ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Osava

Osava shows professional services firms what their AI investment is returning, and how to get more from it. Focused on UK firms that sell expertise: agencies, accountancy, legal, consulting and in-house teams.

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